In 2025, influence is currency — and no platform showcases this better than X (formerly Twitter). But having millions of followers means little if you don’t know how to monetize that reach.
In this post, we’ll explore the most followed X (Twitter) accounts in 2025 and break down exactly how these creators and personalities earn from their massive audiences.
Let’s dive in 👇
1. Elon Musk – 185M+ Followers
- Username: @elonmusk
- Monetization Methods:
- Premium X subscriptions
- Tesla/SpaceX product launches
- Ad revenue share
- Why it works: Elon uses X as a direct-to-consumer megaphone. Every tweet becomes a business move, from tech launches to memes.
2. MrBeast – 160M+ Followers
- Username: @MrBeast
- Monetization Methods:
- Creator Ad Revenue
- Brand partnerships (Shopify, Amazon)
- MrBeast Burger, Feastables
- Why it works: MrBeast converts attention into revenue through product integration, sponsorships, and viral content.
3. Narendra Modi – 140M+ Followers
- Username: @narendramodi
- Monetization Methods:
- Political influence
- Global PR reach
- Why it works: While not monetized commercially, Modi uses X as a strategic communication platform, shaping policy and public opinion.
4. Barack Obama – 133M+ Followers
- Username: @BarackObama
- Monetization Methods:
- Book releases
- Speaking engagements
- Netflix content deals
- Why it works: Obama’s digital presence supports a broader media and speaking business ecosystem.
5. Cristiano Ronaldo – 130M+ Followers
- Username: @Cristiano
- Monetization Methods:
- Brand endorsements (Nike, Herbalife)
- Personal brand products
- Ad revenue
- Why it works: He bridges sports stardom with influencer economics.
6. Taylor Swift – 120M+ Followers
- Username: @taylorswift13
- Monetization Methods:
- Tour promotions
- Exclusive drops
- Streaming boosts
- Why it works: Swift’s loyal fanbase turns every announcement into a trending moment — and serious revenue.
7. Rihanna – 115M+ Followers
- Username: @rihanna
- Monetization Methods:
- Fenty Beauty + Savage X Fenty
- Endorsement deals
- Why it works: She’s built a beauty empire using X as a brand amplifier.
8. BTS – 110M+ Followers
- Username: @BTS_twt
- Monetization Methods:
- Album releases
- Concert tickets
- Branded merch
- Why it works: BTS leverages their loyal ARMY to dominate both the music and social media worlds.
9. Neymar Jr – 105M+ Followers
- Username: @neymarjr
- Monetization Methods:
- Brand sponsorships
- NFT collabs
- Digital ads
- Why it works: Neymar combines sports fame with digital relevance, opening multiple income streams.
10. Kim Kardashian – 102M+ Followers
- Username: @KimKardashian
- Monetization Methods:
- SKKN skincare line
- TV + Hulu content
- Endorsements
- Why it works: Kim uses her digital presence to launch and scale brands into billion-dollar businesses.
Key Takeaways 💡
- Attention is leverage — these creators use X not just for followers, but for monetization.
- Diversification matters — from subscriptions to products, multiple revenue streams create lasting wealth.
- You don’t need 100M followers — you need the right audience and a smart monetization funnel.
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FAQ – Most Followed X (Twitter) Accounts
Q: Who is the most followed X (Twitter) user in 2025?
A: Elon Musk with over 185 million followers.
Q: How do creators make money on X?
A: Through ad revenue share, subscriptions, product promotions, affiliate links, and sponsorships.
Q: Can smaller creators also monetize X?
A: Absolutely. Even with 1,000+ followers, you can earn via ad share, tips, or digital products.
Filed Under: Creator Economy, Twitter/X, Monetization, Social Media
if you like Most Followed X (Twitter) Accounts, then you can read also: Boost Your X (Twitter) Engagement: A Step-by-Step Guide to Leveraging Trending Content
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