Apple has called out Meta for its hypocrisy in taking close to a 50% cut from metaverse content providers despite having criticized Apple for its own 30% cut of App Store sales.
“Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn,” Apple spokesman Fred Sainz said in an email to MarketWatch. “Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.”
Sainz was joined by Blockparty in attacking Meta’s plans.
Blockparty CEO Vladislav Ginzburg told MarketWatch: “Facebook keeps all media uploaded to it, retains all user data and owns every step of the process to sell to marketers. Rather than enable creators to share in the value they bring to Facebook, their goal is to take half of the sale. No thanks.”
